From the Edgcumbe Park archives, the original Renway Sales Advertisements as placed in the Times, the Observer, Daily & Sunday Telegraph, airline gazettes and others as shown. Wonderful language and descriptions helped add extra panache to entice buyers: ‘unashamed class’ and ‘houses for the go-ahead… and arrived’ and to add to Renway’s ‘campaign against conformity.’
It’s no wonder the development captured the imaginations of the jet set young professionals and families of the time, flight crews in particular due to the relative proximity to Heathrow (London Airport, as was) – but also the American and Scandinavian inspired architecture which clearly appealed to those well travelled.
Renway Advert from ‘The Homefinder’
Renway advert from ‘The Homefinder’ (c.1968)
Renway Advert from ‘The Homefinder’ (March 1962)
Renway advert from ‘House Beautiful’ (October 1966)
Chairsmith
Design Milk
Manhattan Nest
Obsessilicious
Plastolux
Take Sunset
The Brick House
The Mid-Century Modernist
Walnut Grey
WowHaus
2 comments
Jim says:
04
/Aug
/2021
These are wonderful! Similar in style and design to Wellington Park, where my parents bought a house in the 70’s in Shepherds Way. I grew up cycling to Oaklands School, from Wellington Park via Edgecumbe.
Would be lovely as a print for a room in an Edgecumbe house.
Mark says:
19
/Feb
/2026
Same developer. We live at the bottom of Wellesley Drive and Edgcumbe was also part of the route for children when they attended Oaklands.
I wish there was some promotional material for Wellington Park. Our neighbours do not have any.